What is SEO? and Why is It Important?

What is SEO and Why Is It Important?

If you are new at blogging, you surely heard about SEO. Some popular websites or popular blogs always talk about SEO and its Importance. If you have a question “What is SEO?” and “What are types of SEO?” This Blog Post can answer your Questions.

Highlights of the Blog Post:

What is SEO?

SEO stands for search engine optimization. It means you are optimizing your content for ranking on search engines like Google, Bing, and Yahoo. SEO is not only about finding low-competition keywords and putting them into your blog post. 

SEO is important for growing your website traffic organically. When you do proper SEO of your Website and optimize it for search engines, Your website gets a higher chance of ranking in search engines.

This means when someone searches for any query on google, and if your blog post or website ranking in the first fifth places on a search engine, those searchers can visit your website for more information.

When you do SEO your website visitors are 100% organic and they are searching for specific queries so if you are selling any product there are chances that these visitors can change into customers.

Ranking on search engines and getting clicks on your ranked blog post also depends on your Blog post heading and meta description.

SEO is a widely spread topic and there are a lot of things you can do about it. Let’s see types of SEO to get better rankings on search engines.

Also Read: What is the Difference between copywriting and Content Writing?

What are the Types of SEO?

There are three types of SEO and all of those are important for any website. You have to do it regularly so your website stays optimized.

  1. Technical SEO
  2. On-Page SEO
  3. Off-Page SEO

1. Technical SEO 

When you create a new website your first step should be doing a technical SEO.

Technical SEO is all about optimizing your website for search engine crawlers. It helps to index your website fast in Google or other search engines.

Technical SEO includes:

  1. Installing an SSL certificate for your website
  2. Submitting your website on Search consoles
  3. Creating and submitting your Sitemap
  4. Installing a Fast and mobile-friendly theme on your website.
  5. Creating easy navigations or menus on your website.
  6. Creating Crawlable URL format for blog posts
  7. Creating robot.txt files and some more.

In these types, You have to submit your website on the Search engine console or webmasters tool. All search engines like google, Bing, Yahoo, and Yandex have their Webmaster tool. 

Google search console for google and Webmaster tool for Bing. You have to visit this website and submit your website for verifying your website they provide HTML code or file so you can Paste that HTML code on the header tag of your website and verify your website

For doing technical SEO for your website you can read our blog post about how to do technical SEO for a new website.

2. On-Page SEO

When you are writing a blog post you have to do on-page SEO so your blog post can rank on search engines and attract some more visitors to your website.

On-Page SEO includes:

  1. Keyword research before Writing a blog post
  2. Writing clickable Headlines for blog posts
  3. Write attractive Headings
  4. Putting your Keyword in the website Headline, first paragraph, and also in headings.
  5. Writing Engaging blog post
  6. Mentioning some Internal links ( other articles of your website ) and also outbound links ( some mentioned website or other website links) in your Blog Post.
  7. Creating an attractive featured image for your blog post.
  8. Writing a clickable meta description and some other.

If you are using wordpress you can Install the Yoast SEO plugin. This plugin can help you with On-page SEO and It comes with both free and Paid plans. ( Free version is fine for new websites )

You can read our blog post about On-Page SEO for more information and step by step guide for it.

3. OFF-Page SEO

Page SEO is about creating and optimizing your social media handles, Guest blogging on other websites, Creating backlinks, Social sharing, and others.

When you create your website you can create some social media handles for your website on some popular social media platforms like Facebook, Pinterest, Quora, Twitter, and youtube. 

It helps to create brand awareness also when you publish content on your website you can share it with your social media followers.

Creating Backlinks is much important for the new website. In simple language, backlinks are links from other websites to your websites. When your website has backlinks from other websites google or other search engines trust your website and it also increases your website authority.

You can create backlinks from other websites by contacting them and asking for a guest post. You can Pitch them two or three blog post topics and write an engaging blog post for their website and in return, you get a backlink from their website.

Read Related: How to create a Blog on wordpress?


SEO is a broad topic and you can do a lot of things to improve your website SEO. Keep in mind that when you get visitors from SEO strategies, they are organic and targeted.

All these things are not one time, You have to do them on daily basis and it will help you to grow your website. Consider this blog post as Introduction to SEO, read our related Blog posts for learning more about SEO.

I have three websites, one is an online store. In the last two years, I've learned a lot about online business. I had tested web hosting, email tools, website builders, Website Themes, SEO tools, and more. Now, I know what works well for success in online business.